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With the development of tourism, agriculture lost its hegemony
and it is now an activity with very little importance in the economy,
both in terms of the income it generates and the number of workers
it employs. The end of the1950s and beginning of the 1960s saw
the beginning of an exodus of country dwellers, who went from
agriculture to the tourism and construction sectors, two economic
activities whose development was closely linked. This brought
about a crisis in traditional agriculture, which was based on
cultivating dry land with a combination of trees such as the almond,
the fig and the carob, as well as growing cereals such as wheat
so as to obtain flour to make bread, which was an important staple
of the diet. Other types of agricultural activity include vineyards,
and olives in the Sierra de Tramuntana, as well as livestock farming,
which is principally ovine. Nowadays, this almost subsistence-level
agriculture is not economically viable, as productivity is low
and there are labour and machine costs that often exceed the value
of the produce
The traditional cultivations are what define the Mallorcan landscape,
and their attraction thereby contributes to the tourist industry,
which is vital for the economy of the Balearic Islands. Thus,
the degradation of this agriculture would have negative repercussions
for the economy, in spite of its low level of productivity. The
preservation of this agriculture comes about either through making
it profitable, as in the case of the production of quality wines,
or through public subsidies. In fact, these subsidies have meant
that small property owners have been able to dedicate some of
their free time to looking after their properties.
Tourism and the development of urban areas have created a strong
demand for fresh vegetables, and this has led to the uptake of
intensive, technical, irrigation-based cultivation methods in
this sector, although production is still insufficient to meet
demand. The growth of this sector is restricted by the scarcity
of water, a resource that is necessary in large quantities for
this type of cultivation.
The abandonment of agricultural activity has been accompanied
by a change in the residential use of the land. Speculation has
increased land and property values, and the influx of Northern
Europeans, especially Germans, with incomes way above the Mallorcan
average, has exacerbated the situation and raised prices enormously.
The value of an estate is no longer valued by its productive capacity,
but in terms of the construction possibilities that are legally
permissible on it. These property value increases are yet another
factor working against the economic viability of agricultural
activity.
Tourists initially stayed exclusively in the resorts on the coast,
however, over time they have spread into rural areas, staying
in second homes, farmhouses in the agrotourism sector, or in small
rural hotels. This type of tourism respects the environment and
doesn't involve consuming more tracts of land; it also brings
in income to rural areas and helps maintain the landscape and
the architectural heritage of the countryside.
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